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WEB MARKETING

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WEB MARKETING

Il mondo del marketing, negli ultimi 10 anni, ha subito una variazione completa. radio, tv locali, giornali e volantini sono stati sorpassati dal web.
Il web marketing è diventato uno strumento fondamentale per ogni tipologia di azienda o libero professionista, infatti è fondamentare avere un sito web.
Questo comporta l’utilizzo di diversi strumenti che devono interagire sinergicamente.

CONTENT MARKETING

Un Web site impostato in modo corretto, il Content Marketing per offrire contenuti necessari a generare interesse verso il Sito, il SEO per darne visibilità, il Social Media Marketing, l’Email Marketing, le campagne ADV realizzate con Video e Grafiche Accattivanti, ecc… Gli strumenti da utilizzare sono quindi molteplici e si differenziano in base alla tipologia di azienda da promuovere, dal prodotto o servizio, dal settore di riferimento e dal pubblico da coinvolgere. Il Web Marketing è diventato negli ultimi anni uno strumento fondamentale di comunicazione per ogni attività commerciale. Ha assunto un’importanza rilevante in tutti i settori commerciali per far crescere il business, in primis per vendere prodotti o servizi.

Identification of the specific audience

Unlike the old mass communication (flyers, local radio and TV commercials, spaces in newspapers, etc.) which do not allow specific identification of the target audience for your company, web marketing allows you to choose very precisely the target audience (age, gender, environments and places of attendance, language, work activity and much more), this amazing tool is affordable for everyone and the costs are much more accessible for everyone.

necessary tools for web marketing

Web site

First of all, a website identifying your company, connected to a page (landing) that allows us to acquire contact with our potential customer, in order to subsequently inform and update them on our products and our offers.

Social Media

Links of the Website to social pages such as Facebook, Instagram, Twitter and many others, are essential to identify the public that searches for our products. It is not enough to advertise any product, event, activity on social media, but it is important to direct it to our website to establish contact. The social pages are not ours, but of the social network that makes them available and the economic conditions of the promotional campaigns can vary over time, the contacts taken from our website will be completely free forever.

ADV Spot on Social

There are many types of commercials to create and publish, it is essential to use the most suitable ones to achieve success. Many of you know very well that the commercials must not contain text in the images (lower the relevance score in the campaign and the desired results are not achieved), the ADV video campaigns are more effective, but they must be carried out wisely (better not to exceed 15 seconds and have very captivating effects), the message must be short and direct as 85% of navigation takes place from a smartphone and reading times are shorter and shorter.

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